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moving ads on social media drive engagement

In an increasingly crowded social space we cut through the noise by hand-crafting captivating stop-motion videos that bring your brand's personality to life.

we bring products to life

 

  • The ad is made using the brand’s physical packaging, cutting the palm trees from the fry boat, and using Their merch pencil eraser as the hero burger.

  • Inspired by “singing in the rain”, we used an In-N-Out cup to we create a claymation dancing cocoa cup

  • Summer fruits go on a pool side dance followed by the final products, a fruit pouch.

  • A shelf of home décor items becomes a living world

  • Inspired by the fun seasonal designs, we recreated the look & feel of the product packaging with dramatic Halloween lighting

  • Inspired by a beautiful still ad, we decided to make it move. real (organic) fruits swirl to form the actual product

  • We wanted to create a magical world of bouncing gummy bears using only store bought candies. Utilizing replacement animation we were able to have items grow and change size .

  • having almonds and cherries dropping into the actual chocolate bar and magically disappearing into the chocolate was achieved by using replacement animation, where each cherry /almond was cut into two dozen progressively smaller pieces representing the parts sinking into the bar.

  • Toys engage in battle showcasing their articulation points

  • Using a tabletop set up we animated each kibble by hand to illustrate the ingredients in a fun way

  • We created this ad in layers, first animating the swirling malt balls frame by frame, and then Animating the bar’s gold foil reveal. Finally we combined these elements together with a splash of slow-mo milk to create the final effect of the bar filling up with milk and wrapping itself up.

  • Oranges compete on who jumps first into a bottle o fresh juice.

  • We wanted to create a magical world of bouncing gummy bears using only store bought candies. Utilizing replacement animation we were able to have items grow and change size .

  • Looking at the Ice cream sandwich we were inspired to create the iconic computer game character.
    We created multiple shapes of the sandwich and using replacement animation created the eating effect.

  • Decorating cookies is especially fun when the cookies do all the work

TRAIN’s Instagram and TikTok Campaign

We created a series of ten stop motion cocktail videos socials for the band

  • Client: SME
    Featuring the band’s SAVE ME wine we created a romantic New Year’s eve themed recipe video, meticulously animating frozen raspberries and a crowd pleasing flying slice of Lemon

  • Client: SME
    When filming in stop motion, food items have to remain still in front of the camera for hours without the benefit of fresh replacements. To represent the crushed ice we used aquarium salt crystals and crushed resin.

  • Client: SME
    With only a week to realize a fun holiday season cocktail social, we created a custom stop motion gingerbread figure, with an internal armature to allow the animator to bring it to life

  • Client: SME
    Continuing the summer TIKI themed cocktail series, we suspended ice cubes and lime in the air, and combined slow motion liquid passes to create the effects of a dancing lime cutting in two and pour lime juice.

  • Client: SME
    For the summer season we created a series of fun TIKI themed cocktail videos. As the song was written in support of the LGBTQ community we featured the pride colors in the end.

  • Client: SME
    Looking to add dancing to the ingredients, an actual coconut with a “face” was cast as our lead dancer.

Sia social media campaigns

Our yearly spots advertising Sia’s curated playlist on Spotify and for her White Album release on Amazon

  • Client: YouTube Shorts
    In our second collaboration with YouTube Shorts, we created an ad promoting this year’s fan contest, featuring the beloved characters.

  • Client: Atlantic Records
    Our yearly animated ad promoting ”Christmas with Sia” on Spotify was so popular that it started a tradition of yearly spots featuring our characters.

  • Client: Spotify
    This year’s Spotify ad features a the magical tape cassette which we branded as the representation of a classic “mix list”

  • Client: Atlantic Records
    Fan favorites Snowman and snowoman join forces to create a special Amazon Exclusive “Snowman White” Vinyl.

  • Client: Spotify
    Our yearly animated ad promoting ”Christmas with Sia” on Spotify

Sia Advent Calendar social media campaign 2022

a series of 25 shorts released daily from December 1st on Instagram & Tiktok.
Below are a select few combining live action & stop motion characters.

For over a decade, our award winning work for talented artists like Sia, Michael Buble, David Guetta, Enrique Iglesias and many more, translated their unique visions into imaginative worlds, consistently driving millions of views and engagement across YouTube, Instagram and TikTok.

Meet our team

  • Creative

    Lior & Danit

    Lior Molcho & Danit Sigler are the award winning filmmakers best known for their music video “Cheap Thrills” for world famous pop star Sia - which has garnered over a BILLION views, and for writing and directing the internationally acclaimed short "Transformers Generation 1" which was hailed worldwide as one of the most creative films ever made outside the Hollywood establishment.
    Their original take on the Transformers franchise in the "Transformers Generation 1" short film resulted in them being celebrated worldwide as creative filmmakers with a unique talent to connect with their generation's sensitivities and taste. The couple live in Los Angeles with their son, cats and fish.

Behind The Scenes

We are proud to show our team at work

  • See how we made this ad using only a fry boat and a pencil eraser

  • See how we squeezed real oranges into a bottle

  • We used an actual cup, wire & clay to create a fully articulated, dancing character

  • Actual fruits were cut and then attached to an 8 arm rig which was moved frame by frame, carefully choreographing their movement to make the fruits swirl to form the actual product.

  • using only store bought candies we designed and built a world of sweetness.
    We cut each sugar heart candy into a a bigger and bigger shape, we used replacement animation to have items grow .

  • Using real cookies we created a shapeshifting vampire bat

  • For a fun summer social, we created a clay filled pouch with articulation which can dance along to real ingredients. We also created a pool set to fit the mood of the ad.

  • Our team breaks down our hands- on approach and the creative process, as well as some tips and tricks.

  • Cinematographer Danit Sigler details her lighting scheme on how she lights a cookie

Contact us